Finding the 2024 Fitness Trends is a challenging task, as the fitness industry tends to be more volatile and unpredictable than other industries. You know it better than anyone if you own a fitness-related business. It’s not easy to predict people’s reactions to new studies, trends, and fads. You’re lucky to be reading this article.
ABC Glofox, a brand of ABC Fitness (the world’s largest fitness business), is an ABC Glofox member. This means we have more insight and data on the fitness industry and trends for 2024. We’ve sifted through our data and spoken to many experts. These four tips are what we believe will be the 2024 fitness trends.
- Diversify your revenue streams.
- Incorporate Wellness into Your Business Plan
- Automate Your Outreach Plans
- Prepare for Gen Z
Trend 1: Diversify your revenue streams
Fitness is on the rise as more people are putting their health and wellness first than ever. Many fitness businesses still struggle to achieve true profitability. Recent statistics show that 67% of fitness studio owners are profiting, but only 9% of them are at a sustainable level, such as 20% or higher.
Diversify your revenue streams.
Diversifying revenue streams through nutrition programs, merchandise, and other products related to them can generate additional income. It’s important that, as a businessperson, you look for new ways to cut overhead costs by evaluating your everyday purchases and finding better suppliers.
Trend 2: Integrate wellness into your business plan
In 2024, the convergence between fitness and health will be even more prominent.
Customers are now more interested in mental and physical health than just physical fitness. Fitness businesses must adapt to these changes by offering programs and services that reflect the new trends.
A holistic approach to fitness, which includes stress management and mindfulness, is crucial.
Don’t you think you have the knowledge to offer a complete wellness experience?
It’s not a problem! That’s why communities exist! Contact local wellness experts to offer a better service to your members. You can provide a holistic experience for your members and also establish stronger connections with the local community.
Automate your outreach plans.
Fitness businesses are changing the way they interact with their clients. It’s not enough to send a generic message, hoping it will attract more customers. It would be best if you focused on customizing and personalizing your communications to cater to your members better.
What is the preferred method of contact for your members? Social media? Email? SMS?
Start collecting more data about your outreach strategies. You have no reason to waste your time with outreach tactics that do not engage your members. Spend time instead on understanding how to convert unenthused members in your business into active and engaged ambassadors.
Engaging customers requires a strong sense of transparency and community. Even a simple message of congratulations to a member for their 10th exercise can have a huge impact on your member engagement.
How can anyone possibly have time to send messages to every member regarding milestones, memberships, and schedules?
Automation is the key.
Automated flow and personalized messaging are two ways to convert prospects into members and active advocates. All our data shows that SMS is the most effective way to reach out. It is more engaging and has a higher open rate than email.
Trend 4: Prepare for Gen Z
Gen Z is the group born between the late 1990s and the early 2010s. They have unique fitness preferences and expectations. Fitness businesses must cater to Gen Z’s needs to attract and retain them.
Engaging Gen Z on social media is essential for attracting and engaging them.
Social media and online sources are the primary sources of information and entertainment for people in this age range. Make sure you are presenting digestible, clear content on all channels to this generation. A weekly video summarizing classes or providing fitness tips can boost your brand’s visibility.
To appeal to Gen Z, you must create an attractive and clear online presence that demonstrates your commitment to inclusivity and accessibility. You should update your members and fans daily on the activities, classes, and developments you are involved in. Be sincere and give them a welcoming and honest insight into your business.
You have an opportunity right now to improve your business offerings to one of the most influential and powerful cohorts of consumers. Jump on online courses, content, and other shareable initiatives to get ahead of the game.
Don’t exclude the possibility of collaborating with other companies or individuals. Influencers, in fact, are some of the most powerful commercial influencers today. Look around to see if you can find an influencer or account that will help boost your brand’s visibility.
How to get ahead in the fitness industry in 2024
It will be harder than ever to get ahead in 2024. It only requires one thing: flexibility.
You will be able to build a solid foundation for the remainder of the year if you create a plan that offers a predictable and diverse revenue stream.
Do not be afraid to share your business and brand with everyone you meet, online or in person. Being an engaged and active member of your community can be a great way to grow your business, especially among the younger generation.
