So you’ve decided to open a personal training studio–congratulations! You’re helping to build a healthier society by taking your passion for assisting people to thrive to the next step.
Being your boss has many benefits. If you are new to “running your business,” there are some things you need to know so you can be successful.
This article will walk you through the most important things to consider before opening your personal trainer studio.
Create a business plan.
We get it. You want to open a personal trainer studio so that you can help more people achieve better health and well-being. Do not spend hours staring at Microsoft Word.
There’s lots of research that shows that those who write a good business plan have a better chance of success. And when you realize that 99%” of US businesses are small.
What is a business strategy? A business plan is a document that outlines your idea for a company, the current market, and your plans to achieve your goals. Business plans often include sections such as a financial estimate and a competitive analysis.
Select a model for personal training.
There are many ways to operate a successful personal trainer studio, but what works well for one business might not work for another. Choosing a business plan that makes sense can be a crucial step.
Explore three common business models used by personal training studios.
Gym
Opening a studio in person has many advantages.
You’ll be able to interact with clients in person, which will keep them accountable and motivated. When you work with clients face-to-face, it’s easier to give personalized feedback and track progress.
You’ll also need to consider the costs of opening your own business (for instance, whether you want to purchase or lease equipment).
You can start by working in an existing gym. You can create your gym once you have established yourself.
Online
Online fitness has grown steadily over the last few years and doesn’t seem to be slowing anytime soon.
Starting an Online Personal Training Business has the greatest advantage of not being limited by your location. Personal training is also available to clients who would not normally be able to make it to a gym. This includes parents, business owners, and people who are unable to travel.
It can be not easy to motivate and keep clients on track from afar. It would be best if you had great systems and processes, as well as regular checks with your customers to ensure you are still providing the best service possible.
Hybrid
Why not choose hybrid if you’re unsure about either of the first two options?
This model offers the best of both. This model helps you to maximize your time and make the most of each “stream” in your business.
When you are just starting, hybrid personal training can give you the freedom to work part-time in a gym and run the rest of your company online.
Experience is important. You will want to ensure that your online customers receive the same level of personalized attention and care as your gym clients and vice versa.
What you need to launch your personal training business
It’s now time to turn your vision into reality. Here are six things you should have in place prior to launching your personal training business.
Find out more about business Licenses.
You may require a business license or permit to operate your studio, depending on the type of studio and its location. It would be best if you researched the local and federal regulations so you can have all of your paperwork in order before starting. Even if you run an online business from your home, this is still important.
Business Bank Account
Even if your business isn’t yet generating income, you should keep your finances separate. Finding a bank that suits your needs is the most important. Compare the fee structures and incentives offered by different banks for small businesses.
Location or setup of a gym
Location is all if you are opening a physical location. The place of your business will affect everything, from your marketing strategy to your licensing requirements. Your space needs and equipment requirements will determine the best place for your business.
Your tech setup should be your number one priority when it comes to online training. A great virtual experience is a combination of fast internet, video equipment, and good lighting. Make sure that you have a professional and tidy space dedicated to client calls. Small details can add up.
Business Insurance
Insurance is a must when you run a business. It would be best if you were protected in case something goes wrong.
Your Business Insurance depends on several factors, such as your location, type of business, and number of employees (if applicable). It pays to compare policies, just as you would with your bank account. Make sure you have workers’ compensation coverage in place if you plan to hire staff.
Branding
Branding can be an afterthought for many small businesses. In an increasingly competitive marketplace, it is important to make your business stand out.
Branding is more than just a logo or a color scheme. Branding is about what your company represents to the world, its mission, vision, and values, as well as why you serve clients in the way you do.
You may find it helpful to hire a creative agency or freelancer who can assist you in defining your brand.
Websites and social media channels
Your website is your core online presence. It should be user-friendly and describe your services clearly. Share success stories from clients and testimonials with potential customers to encourage them to contact you.
Start with the platforms where your ideal customers are most likely to be. Start with just one or two platforms instead of trying to dominate all media at once.
Consider the content your clients will find useful or interesting – nutrition tips, demos of exercise, product recommendations – and start sharing it regularly.
How much should I charge per hour for personal training?
It can be not easy to figure out how much you should charge when starting your own business. It is important to set rates correctly for your personal trainer business if you want long-term success.
Consider your experience, certifications, and additional training. Consider overhead costs and local market rates when researching.
To attract and retain amazing clients, you must balance affordability and value!
Take your personal training studio up a notch
It’s time to get serious now that you’ve got all the pieces in place.
Glofox will be your partner to help you build a successful business.
Our powerful but simple management software allows you to deliver a great client experience and create a loyal customer community. Generating more leads and processing payments easily is easy with our software. Supporting your clients through their entire journey.
Are you ready to boost your personal training business with a new technology? Request your free demo today!
